A while back, the entire Nigerian Techsphere was shocked to hear that Etisalat as we know it would be leaving and the company would getting a new name.
According to Etisalat, internal operations will not be affected and staffs will not be retrenched, the only change would be the brand's name which has now been changed.
On Thursday, July 13, Etisalat Officially changed its name after weeks of debt related crisis. The management of the company at the end of a management meeting held in Lagos adopted the name 9Mobile as the new brand name.
This happened after Etisalat International issued a 3-week ultimatum for the company to have a change of name.
Now that the name has been changed, we should begin to see effect of the name change from any moment soon, adverts, notifications on mobile devices etc.
Personally, if you ask me I think 9Mobile is a horrible choice of name.
According to Etisalat, internal operations will not be affected and staffs will not be retrenched, the only change would be the brand's name which has now been changed.
On Thursday, July 13, Etisalat Officially changed its name after weeks of debt related crisis. The management of the company at the end of a management meeting held in Lagos adopted the name 9Mobile as the new brand name.
This happened after Etisalat International issued a 3-week ultimatum for the company to have a change of name.
Now that the name has been changed, we should begin to see effect of the name change from any moment soon, adverts, notifications on mobile devices etc.
Personally, if you ask me I think 9Mobile is a horrible choice of name.
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