Google, one of the most recognised companies in the world is currently undergoing Rebranding. Google.inc would now be Alphabet.inc.
The move was announced on Google's official blog by Larry Page the CEO of Google - or should I say Alphabet?
According to the blog post, Alphabet would be an umbrella company that covers all the diverse division of Google. This breaks the current Google into several smaller companies all under Alphabet.
Divisions of the company like Calico (a division that focuses on increasing life span) would be autonomous and have individual CEO's.
Google has been "slimmed down" to include only Internet related Services like, Google Chrome, YouTube, Advertising, Android OS and of course it's Search engine
This allows for more managerial Flexibility, more accountability and more focus on the vast fields of the company.
Larry Page who was the CEO of Google would retain his position as CEO of Alphabet while his partner and Co-founder of Google Sergey Brin would be President of the new company.
Sundar pichai who was the product chief at the former Google would head the new Google as CEO while Susan wojcicki who was Google's first Marketing Manager and current head of YouTube would be CEO of YouTube.
Larry Page, in his article stated that the move doesn't unify all the divisions under Alphabet with one vision rather all the companies would be independent and develop their own brands.
He explained, "I should add that we are not intending for this to be a big consumer brand with related products - - the whole point is that Alphabet companies would have independence and develop their own brands"
He also said that Google.inc would be replaced by Alphabet.inc as the Public-traded company and all shares belonging to Google would convert into the same amount of shares of Alphabet
If you ask me, I think I liked the name Google better, I don't think Alphabet is going to stick.
Since the search engine retains its name as Google you don't have to worry about going around saying "Alphabet it" instead of "Google it".
What do you think?
The move was announced on Google's official blog by Larry Page the CEO of Google - or should I say Alphabet?
According to the blog post, Alphabet would be an umbrella company that covers all the diverse division of Google. This breaks the current Google into several smaller companies all under Alphabet.
Divisions of the company like Calico (a division that focuses on increasing life span) would be autonomous and have individual CEO's.
Google has been "slimmed down" to include only Internet related Services like, Google Chrome, YouTube, Advertising, Android OS and of course it's Search engine
This allows for more managerial Flexibility, more accountability and more focus on the vast fields of the company.
Larry Page who was the CEO of Google would retain his position as CEO of Alphabet while his partner and Co-founder of Google Sergey Brin would be President of the new company.
Sundar pichai who was the product chief at the former Google would head the new Google as CEO while Susan wojcicki who was Google's first Marketing Manager and current head of YouTube would be CEO of YouTube.
Larry Page, in his article stated that the move doesn't unify all the divisions under Alphabet with one vision rather all the companies would be independent and develop their own brands.
He explained, "I should add that we are not intending for this to be a big consumer brand with related products - - the whole point is that Alphabet companies would have independence and develop their own brands"
He also said that Google.inc would be replaced by Alphabet.inc as the Public-traded company and all shares belonging to Google would convert into the same amount of shares of Alphabet
If you ask me, I think I liked the name Google better, I don't think Alphabet is going to stick.
Since the search engine retains its name as Google you don't have to worry about going around saying "Alphabet it" instead of "Google it".
What do you think?
It's just "Management Strategy" so that when one of the 'divisions' gets into problems like lawsuits and stuffs.. It wouldn't affect the entire company.. .
ReplyDeleteHmmm.. . You know.... I haven't really thought about it in that direction.. I guess you're right..
DeleteWow! You reply fast! What are you? An automated robot???
ReplyDelete