Apple has started showing adverts in its iOS App Store for US users. When you search for popular terms like "taxi," "calendar," or "to do list", a banner advert for promoted apps show up above the search results same way Google does with its search results.
Apple announced plans for this earlier this year, and some iPhone and iPad users who signed up for the iOS 10 beta program have been seeing the ads. From this week onwards, the ads would be rolling out to regular users too.
The addition of paid ads is part of Apple's plan to improve its revenue model for apps. As the App Store becomes more crowded, it's become harder for apps to stand out. Paid ads can fight this, and Apple is also helping out by purging the App Store of abandoned apps.
Will the paid ads work or will they be used in a way that will harm users? For example, spammers might just use paid ads to hijack popular search results.
The addition of paid ads is part of Apple's plan to improve its revenue model for apps. As the App Store becomes more crowded, it's become harder for apps to stand out. Paid ads can fight this, and Apple is also helping out by purging the App Store of abandoned apps.
Will the paid ads work or will they be used in a way that will harm users? For example, spammers might just use paid ads to hijack popular search results.
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