Monday 26 September 2016

Blackberry To Stop Manufacturing Phones

It's no longer secret that BlackBerry has struggled to remain popular since iPhones and Android took over. And now it seems a hole has been made into the already sinking ship.

According to a Canadian investment website, Blackberry could close its hardware division on September 28.

The report states that the hardware division makes up more than 65% of BlackBerry's research and development expenses but the company's smartphones make up less than 1% of the global market which is an awfully small number.
Blackberry to stop manufacturing phones
This has investors worried about the money-losing division, making BlackBerry CEO John Chen to previously state that he would make a decision about the future of the Hardware division in September.

And the company has started a large sale on its website, set to end on September 27, which is one day before the company's second-quarter earnings release.

All of which suggest the final decision could be announced on September 28, possibly marking the demise of BlackBerry's hardware department.

Earlier this year, the company discontinued its Classic handset, which had the iconic physical keyboard from BlackBerry's most popular design.

Last year, they decided to join Team Android and released the Android powered BlackBerry Priv which includes a slide-out version of the popular keyboard, but even that couldn't resurrect the company's financial standing.

And despite releasing the 'cheap' BlackBerry DTEK50 last month, things aren't looking any better for the struggling smartphone maker.

The demise of the hardware division, if it happens, wouldn't mean the end of BlackBerry. Instead, The company would be focusing on software making, but until an official announcement comes, I'm unsure of what the plan will be.

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